Marketing is a broad range of strategies used to promote the organization.  Understanding what Marketing is and how to effectively plan for and manage the marketing function will ensure effective and efficient promotion.

Participants will learn what marketing is and what it is not and be familiar with marketing terminology as well as gain an understanding of community and organizational assessment processes, the critical elements of a Marketing Plan and the various types of plans, how to define and prioritize marketing efforts for their organization and how to evaluate marketing efforts and results. 

Participants will also get an overview of various marketing techniques and formats and how to apply them appropriately, including techniques for working cost-effectively with vendors