	KC Trains "Learning is a Journey.....Not a Destination"

Workshop Name:	Marketing at the Point of Contact
Contact Hours:	4 or customizable
Workshop Instructor:	Seana Vece
Workshop Description:	Participants wil learn strategies for promoting programs, services and collections directly to the patrons they serve. Staff who work directly with patrons are the best marketing tool there is. Time will also be spent on learning how to identify and present information of interest to patrons, and ideas for promoting through verbal interaction, displays, and fliers that all staff can do with minimal prep time. In addition, tips for writing creative, effective program descriptions, fliers, and for determining the best promotion tactic to use will also be discussed.
Who Should Attend:	Library and Non-Profit Organizations
Application:	Click here for an application form
	Kansas City Metropolitan Library & Information Network 15624 E. US Highway 24 Independence, MO 64050 Phone: 816/521-7267 Fax: 816/461-0966 E-Mail: sburton@kcmlin.org Last Updated 9/1/05